Blog guidelines

Curious about Blogging for ProductScene ?

 - Blog guidelines

Here are our goals and guidelines

Thanks for your interest in blogging for ProductScene! We are keen to connect with like minded writers with common interests and can help us fulfil our mission which is: to facilitate timely and relevant information between buyers and innovators, helping people make better and more informed choices.

"ProductScene seeks to promote a world where marketers, creators and customers understand; respect and nurture the complex inter dependencies between them and collectively seek to provide ever increasing product quality by exchanging timely, relevant information pertinent to common goals."

These guidelines apply equally for guest blogging posts or regular content writing gigs with ProductScene.

WHY should I write for the ProductScene blog?

Blogging for ProductScene may help you build your reputation and further your career. When you write for us, you join a community of skilled professionals where the code of conduct that embraces treating others as you would like to be treated. Not only will you get a lot exposure and credibility, you have the potential to connect with some of our influential bloggers who like your posts. Our community is a friendly and active group, and we like to help each other out.

Some of the reasons to consider blogging for Product Scene:

  • We are starting out and those who support us in these early years will be afforded recognition for the support (such as becoming the go to authority of your chosen niche, links with these communities).
  • Depending on the topic, blog posts get between 100 and 1800 social shares.
  • Top posts get more than 4000 shares.
  • We built 20,000+ social media followers across our platforms in the first 6 months and we are growing rapidly.
  • Authors gain new clients, new job opportunities, media interviews, and additional exposure from their posts.
  • Build your brand. Publishing your content along side with a select range of writers creates a unique opportunity to be amongst an exclusive (peer reviewed) group of authoritative writers and thought leaders

Yes this is a new Blog but we operate by retaining a sizable reserve of great content ready to publish so the news is always fresh. It is our preference to send any new guest posts to the head of the publishing schedule so we always have good content in reserve to keep our readers engaged.

The site has commitments from over 50 PA30+ and DA 90+ websites that have content with significant contextual relevance to the subject matter of and the intended readership of ProductScene. This list of partners is still expanding and waiting to link with content like yours. It is our expectations that with these partnerships and solid SEO practices the ProductScene site DA can grow at a healthy pace from this foundation and the use of high quality content.

How does ProductScene promote my post?

Published content is promoted via Twitter, LinkedIn, Facebook, and other relevant social platforms. All posts are also emailed to all subscribers.

There are a few ways you can help us, too, so that your post gets maximum exposure:

  • Tweet it out to your network. Feel free to mention @ProductScene!
  • Share it on Facebook and Google+ and tag ProductScene.
  • Pin it on Pinterest.
  • Share an update on LinkedIn from your personal profile home page.
  • Share it in our ProductScene LinkedIn group.
    (You should join this group if you haven’t already done so!)
  • Respond to all comments to create conversation around your post. If you do, you’ll gain some new fans, plus you’ll automatically get alerted for future comments.

WHOM exactly should I write for?

While we don't attempt to dictate your topic or subject matter, our ideal readers are business owners / managers and marketers at small to medium sized B2B and B2C organizations. All our readers seek new personal and organizational skills / competencies based on technology and best practice. To get the best results you should endeavour to stick with a specific niche until your audience gets to know you better.

Here are some examples of our audience’s typical challenges/needs/burning questions/pain points:

  • What strategies to adopt that will generate leads or convert better informed prospects to the next level of engagement without increasing resources, making the process more difficult to manage or increasing costs?
  • What and how can the functional units and processes can be improved to modernize and improve quality and effectiveness of the existing business practices / processes of the firm?
  • There is far too much to do, and more ideas emerging daily. How do they know what to try? What should they prioritize?
  • How do they recruit others in the organization that clearly has different needs / goals, self preservation "agency" mindset and no free time?
  • They don’t know what they don’t know . . . how do they stay abreast of trends?
  • To justify projects and facilitate continuous innovation requires new abilities in measurement and control especially where new technology is involved. Then there are new skills / talents required, that not always readily accessible in today's marketplace.
  • What is the evolution of their careers? How can they leverage their experience to help themselves get to the next level?

If you want your post to be accepted, consider ways to connect your topic to these audience concerns.

How can I increase the likelihood that my post will be accepted?

Provide at least one aha moment and leave your readers thinking:

  • “Now I get it.”
  • “That’s a new perspective I hadn’t considered . . . and it changes the way I think about this. “
  • “Oooh, here are a few new things I want to try here . . . and I now know where to start.”

Here are some ways to do that:

  • Have a clear point that is woven throughout the piece.
  • Don't get too distracted, if there are more ideas to convey write a follow up post.
  • Include specific step-by-step instructions on how to do something. (We don’t want our readers thinking, “That’s a great idea, but how do I do it?” Right there, you’ve lost most of them.)
  • Include screenshots and graphics to illustrate your points in a way that words don’t.
  • Include examples, metrics and their sources.
  • Review the introduction. Can you cut a paragraph (or more) to get to the point more quickly?
  • Use subheadings, bullet-ed lists, and bold fonts to highlight key concepts and action items.
  • Try to reach your reader with a story they will quickly relate to.
  • An individual article on an isolated topic is great, but consider producing a series of posts within a genre you are familiar with

What makes a great post

To make your articles pop and provide real value consider these tips:

  • Read our blog. Develop a sense how other writers are reaching the audience. Subscribe to our newsletter to get our most recent posts.
  • Write for intended audience. Address their needs, fears, challenges, burning questions, pain points. These are capable and practical people who will appreciate a few words that say a lot, and quickly dismiss a lot of words that say little.
  • Maintain the main message. Edit your intro so that the point of your post is ridiculously clear from the start and make sure you round it up in closing.
  • Be prescriptive. Don’t just tell people what you think, show them how if you can and explain why.
  • Tell a story – like a journalist. Cover who, what, when, where, how, and why. Make it personal. Share things you’ve done and seen, lessons you’ve learned, money you’ve saved (or earned), audiences you’ve grown, problems you’ve solved, etc.
  • Make it concrete. Give examples, details and metrics. Tell and show. Make it real. Deliver aha moments for readers who may be scratching their heads.
  • Make it long enough to engage and enrich readers (and no longer): We don’t have a word-count goal.
  • Self-disclosure. Please disclose any relationships / partnerships you have when providing examples, technologies, etc. (e.g. if an example comes from a client or your company, indicate this in the post).
  • Avoid or explain buzzwords. Some of our readers feel turned off by geek speak. If you’re talking tech, help people understand – in a non scary way – what’s possible and why they should care.
  • Be thoughtful when including links. Posts with too many links back to your domain will look spammy and will be rejected.
  • Avoid self-promotion. Avoid promoting your tool or company in your post. Your author bio is a good place to do that is you must.
  • Use a friendly voice. Say I, we, you. Use contractions as you would normally (you’ll). Write as if talking with a friend. (See “What is the CMI voice? (CMI guidelines)”)
  • Include high res images (PNG or JPGs) and/or video or infographic embed codes.
  • Incorporate utility content. Share templates, checklists, step-by-step instructions.
  • Give credit. Check your facts and quotations. Cite your sources. This adds to trust flow and intimately page and author authority which helps with your back link building and ranking in the SERPs. If your article is built from many sources, why not include a reference table at the bottom with links to sources.
  • Spelling and Gamma. Needless to say the audience is English speaking, well educated and the quality of your post content is a reflection of your capabilities so make a good impression.
  • Let your heart show. Where appropriate, share your feelings!

HOW do I submit a post?

You can submit your post along with the supporting material (listed below) using our Guest post submission form.

The material should include:

Your bio: Bio should be approximately 60 words and should include your Twitter handle, as well as any other relevant links you wish to us to display: your blog, LinkedIn profile, Facebook page, website URL, etc. This is a great place to include any promotional or gated links as we generally don’t allow them in the body copy.

Your headshot: We prefer you sign up for the free service at Gravatar to manage your author’s headshots. New contributors should create an account there and upload a headshot which you could then use across many blog sites (not just ours). Once this is done, we’ll need the email address that was used to register the account, so we can associate your headshot with the author profile we will use in your posts.

Supporting images, interactive content, or videos and cover image:  But here are tips on the other kinds of media you may want to include:

  • Images (PNG, JPG): Attach any high res images you would like to include within your post. When saving your images, please provide a descriptive name (e.g. <TopicWithinPost>-image)
  • If you prefer to provide an MS Word document with the desired images and layout, store it in a cloud drive (e.g. Dropbox) and provide a link to the document within excerpt.
  • Feature image for post is best to be 600 x 600 pixels
  • Images in the content body will be rendered resized when displayed, but as a guide need to look clear at around 600 pixels width so they display clearly on multiple platforms
  • Infographics, videos, and interactive content: Include the embed code for the Infographic within your Word doc.
  • You tube videos to be displayed with minimal 3rd party advertising and must not have links that navigate the visitor away from the site. However a few (one or two) links to open a new TAB are accepted.

What are the more common reasons for a post not being accepted?

The most common reasons are:

  • It has already been published elsewhere.
  • The majority of the article is a spun version of content published elsewhere and does not introduce any new material
  • It is an info-graphic only and not part of an educational post.
  • The post lacks a clear tie to ProductScene ideal audience.
  • It’s too basic.
  • It’s a things-to-do overview with little detail on how-to-do.
  • It lacks a clear main point or has too many main points.
  • It leaves the reader wondering what to do with the info.
  • It was created as blatant link-bait with little original insight or practical discussion.
  • It is an opinion style editorial that discusses why an issue is important without discussing what people can do (raises a problem without any workable solution).
  • It’s a white paper or other form of promotional content that is meant to tout the benefits of one specific product/service over others (Note: A balanced review that links to a white paper is acceptable).
  • It gives only a general overview of complex topics.
  • Non disclosure within the post of any affiliation or remuneration (kick back) received from sales of the product or service featured within the content.

Someone from ProductScene invites me to submit a post. Does this guarantee acceptance?

No. We see a lot of great ideas being shared via social channels and in conversations. When someone from the team reaches out to see if you want to submit a post, this means we love your idea. However, it’s the approach an article takes that makes all the difference, so we can’t decide until we see a full draft.

But if you have taken the time to produce the article and it does not meet the guidelines for our ideal audience, we would still be happy to assist you where possible find the right place for your content on partner sites. Further if the topic is aligned to our common cause we would be happy to you promote (social signals) it through our channels when it is published.

So don't be shy, we are here to help!

I am interested in becoming regular contributor of content

Becoming a regular contributor is a great way to establish yourself as an authority on your chosen topic. When your content is regularly reviews and checked by peers it boosts the authenticity and topical trust flow.

You can indicate your interest in being a regular content provider using the contact us form.  Authoritative thought leaders and contributors have their own user interface to ProductScene and can self manage (edit, delete, submit) their posts at their convenience. These individuals also have access SEO tools / Analytics to help improve content readership and promote their posts.

To achieve a regular contributor status you should first submit a series of articles on your chosen topic to ascertain if the readership has the appetite for the material. Then after 2-3 successful posts you should consider applying for regular contributor status to build on what you have started.

Republishing guidelines

We follow the guidelines for republishing used by the Content Marketing Institute.