Image Specifications
Amazon Product Photo Requirements
Last verified
12
Image slots
1
Required
15
Rejection reasons
12
Tips
Image Slots
Required
Main Product Image (MAIN)
RequiredPure white background required, RGB 255,255,255
Product must be the only item shown. No props, no accessories not included in the sale, no watermarks, no borders, no mannequins for apparel (use ghost mannequin or flat lay if model not used). JPEG is strongly preferred for file size reasons. Product must fill at least 85% of the image frame.
Optional
Alternate View 1 (PT01)
OptionalWhite or clean background strongly recommended, lifestyle allowed
Show the product from a different angle than the main image. Back, side, or top-down views work well here. Text overlays are permitted but keep them minimal and legible.
Alternate View 2 (PT02)
OptionalWhite or lifestyle background allowed
Use this slot for a detail shot, close-up of materials, or a feature callout. Zoom-in shots showing texture or craftsmanship perform well here.
Alternate View 3 (PT03)
OptionalWhite or lifestyle background allowed
A third alternate angle or detail view. Consider showing scale by placing a common reference object nearby, or show a hand holding the product.
Alternate View 4 (PT04)
OptionalWhite or lifestyle background allowed
Fourth alternate slot. Good place for an unboxing or packaging shot if your packaging is a selling point, or a second lifestyle context.
Alternate View 5 (PT05)
OptionalWhite or lifestyle background allowed
Fifth alternate slot. Use for a size chart, compatibility chart, or comparison image if relevant to your category.
Alternate View 6 (PT06)
OptionalWhite or lifestyle background allowed
Sixth alternate slot. Works well for a before/after demonstration or a use-case scenario image.
Lifestyle Image
OptionalReal-world environment or scene, no pure white required
Show the product in a realistic use context. People using the product, the product in a home setting, or an outdoor scene. Lifestyle images consistently increase conversion rates. The product still needs to be clearly visible and identifiable.
Infographic or Feature Callout Image
OptionalWhite or neutral background preferred for readability
Use callout lines or arrows to label key features. Keep font size at minimum 30px equivalent so text is legible on mobile. Limit to 5 to 7 callouts per image to avoid clutter. Avoid putting critical info only in images since it is not indexed by Amazon search.
Size Chart Image
OptionalWhite or light background for legibility
Required for most apparel and footwear categories. Include both US and metric measurements where possible. Table format with clean borders reads better than free-form text. This image should be easy to read on a mobile screen.
Product Comparison Chart Image
OptionalWhite or light neutral background
Show your product vs your own product line variants, not competitor products. Amazon prohibits direct competitor comparisons. Use checkmarks, icons, and a clean grid layout. Very effective for brands with multiple SKUs.
Color or Fabric Swatch Image
OptionalWhite background preferred
Used on variation listings to show color or pattern options. Should be a tight crop of the actual material or color. Minimum 500x500px, though 1000x1000px gives better zoom quality. Must accurately represent the actual product color.
Rejection Reasons
Hard Reject
Main image does not have a pure white background
Amazon's algorithm and human reviewers both check for RGB 255,255,255 on the main image. Off-white, gray, or slightly cream backgrounds will trigger suppression. Use a colorimeter or eyedrop tool in Photoshop to verify the exact value before uploading.
Image resolution too low, under 1000px on shortest side
Images below 1000px on the shortest side disable the zoom feature, which Amazon requires. At 1000px zoom barely works; shoot for 2000px minimum so the zoom experience is actually useful to customers.
Watermarks, logos, or seller branding overlaid on main image
Any text, logos, borders, or watermarks on the main image result in automatic rejection. Brand logos printed on the product itself are fine, but added graphics are not allowed.
Product not filling enough of the frame on the main image
Amazon requires the product occupy at least 85% of the image area on the main image. A small product floating in a sea of white will be rejected or suppressed. Crop tighter or reshoot.
Multiple products shown on main image when only one is included in the sale
Showing accessories, bonus items, or companion products that are not actually included in the listing is a policy violation and misleads customers. Only show what the customer receives.
Inappropriate or offensive content in image
Images containing nudity, graphic content, or material that violates Amazon's community standards are removed immediately. Even suggestive imagery in non-adult categories will be flagged.
Image is blurry, pixelated, or poorly lit
Amazon's quality review team rejects images that are not professionally sharp. Poor lighting, motion blur, and JPEG compression artifacts all count against you. This applies to all image slots, not just the main image.
Promotional text like 'Sale', 'Free Shipping', or price information in images
Promotional claims, pricing, and shipping offers in images violate Amazon's image policies. Keep all promotional messaging in your bullet points and description instead.
Mannequin visible on apparel main image without ghost mannequin edit
For most apparel categories, a visible mannequin on the main image is not permitted. Use a ghost mannequin edit, a live model, or a flat lay instead.
File size exceeds 10MB
Amazon's uploader will reject any single image file over 10MB. Export JPEGs at 85 to 90 percent quality, which gives excellent visual quality at a fraction of the file size.
Amazon URL or third-party website URL included in image
Including any web address, Amazon storefront URL, or competitor URL in an image is a policy violation and will result in image removal and potentially account warnings.
Child shown in potentially unsafe situations with product
Images showing children with products that could pose safety concerns, or children in certain product contexts, are flagged and reviewed strictly. Follow Amazon's child safety image guidelines carefully.
Warning
Text in alternate images is too small to read on mobile
While not always a hard reject, very small text in infographic or callout images is flagged during quality review and reduces the image's effectiveness. Keep text large enough to read on a 5-inch phone screen.
Lifestyle image does not clearly show the product
If the product is too small, obscured, or blends into the background in a lifestyle shot, Amazon reviewers may flag it. The product needs to be the clear subject of every image.
Inconsistent color representation across product images
When product images show noticeably different colors due to varying lighting setups, customers return items claiming they got the wrong product. Keep your color temperature consistent across all shots.
Optimization Tips
- 01
Shoot your main image at 2000x2000px minimum. This gives you room to crop, activates the zoom feature fully, and meets Amazon's technical threshold with margin to spare. The zoom feature alone measurably increases conversion.
- 02
Use JPEG format for all images. PNG files are technically allowed but result in larger file sizes with no visible quality benefit after Amazon re-compresses everything on their servers anyway.
- 03
Test your white background with an eyedropper in Photoshop or GIMP before uploading. A white background under warm studio lights often renders as a slightly yellow or cream tone in the final file. Set your RGB values manually to 255, 255, 255 rather than relying on your eye.
- 04
Fill all 7 to 9 available image slots. Listings with more images get better click-through rates and Amazon's A9 algorithm treats a complete listing more favorably. Blank slots are missed conversion opportunities.
- 05
Put your most important feature callout in image slot 2 or 3. Most shoppers swipe through images before reading bullet points, especially on mobile. Treat your image gallery as a visual sales pitch.
- 06
For infographic images, stick to one main message per image. A cluttered infographic with 10 callouts communicates less than a clean image with 3 focused points. Less is more when the goal is quick comprehension on a small screen.
- 07
If you sell a product with size variations, include a size comparison image showing the product next to a common everyday object like a coin, a hand, or a standard water bottle. Returns drop significantly when customers have an accurate size expectation.
- 08
Shoot lifestyle images with real people when your budget allows. Images with human faces and hands in context outperform flat product-only shots in A/B tests on most categories. You do not need a professional model, just a well-lit realistic scene.
- 09
Name your image files descriptively before uploading, for example brand-productname-angle.jpg. While Amazon renames them internally, organized file naming helps you manage revisions and avoids uploading the wrong version.
- 10
Check your live images on both desktop and mobile after uploading. Amazon sometimes re-compresses images in ways that introduce artifacts or alter how cropped images display. What looks sharp on your monitor may look soft on a phone screen.
- 11
Avoid putting critical specifications like dimensions or warnings only in image files. Amazon's search index does not read text inside images. Any spec that matters for discoverability needs to be in your title, bullets, or backend search terms as well.
- 12
If your listing gets suppressed due to an image issue, fix the image and re-upload before contacting Seller Support. Many suppression issues resolve automatically within 24 to 48 hours after the corrected image is processed. Opening a case before fixing the root cause just creates unnecessary back-and-forth.
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