Image Specifications
Facebook Marketplace Photo Size & Requirements
Last verified
Quick answer
Facebook doesn't publish a pixel size for individual Marketplace listings; the cover photo is cropped to a square, so frame for 1:1. Shop and catalog items need at least 500 × 500 px, with 1024 × 1024 px recommended, as JPEG or PNG up to 8 MB.
- Cover photo: center-cropped to a square in search and feed
- Catalog / shop items: 500 × 500 px minimum, 1024 × 1024 px recommended
- Formats: JPEG or PNG, up to 8 MB
- Show the actual item, not a stock or manufacturer image
- Meta recommends four or more images per catalog product
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Image slots
1
Required
12
Rejection reasons
12
Tips
Image Slots
Required
Cover Photo (First Image)
RequiredNo mandatory background. Use a clean, uncluttered, neutral surface or wall so the item stands out in the feed grid. No pure white requirement for individual listings.
This is the thumbnail in search and feed, and it is center-cropped to a square, so keep the item centered with margin on all sides. At least one photo is required for item listings. Must show the actual item being sold, not a stock or manufacturer image. Text overlays on the cover hurt reach and look spammy. Shoot at least 1200 px on the shortest side.
Optional
Model Number, Tag, or Serial Plate
OptionalAny. Label text must be legible at full zoom.
Shows brand, model, size, or year for appliances, electronics, tools, and clothing. Cover full serial numbers, IMEI, VIN, or account stickers, since scammers harvest them for fraudulent warranty claims and fake listings.
In-Use or Scale Shot
OptionalA real setting is fine. Remove personal items, family photos, mail with your address, and anything that could trigger a policy flag such as alcohol, firearms, or medication.
Shows size and context: a sofa in a room, a dresser next to a door frame, or a jacket worn. Lets buyers judge scale without having to message you.
Condition and Flaw Close-Ups
OptionalAny background. Prioritize sharp focus and raking light so scratches, dents, and stains are clearly visible.
Show every defect you mention in the description. Disclosing damage in photos is your best protection against disputes and 'not as described' reports on shipped orders.
Commerce Manager Catalog Image
OptionalWhite or light neutral background recommended. Product only, no unrelated props.
Applies only to catalog or shop listings that sync to Marketplace. Minimum 500x500 pixels, 1024x1024 or larger recommended, maximum file size 8MB. Must show the actual product, not a placeholder, logo, or 'image coming soon' graphic. Promotional text, borders, and watermarks lower approval rates and ad performance.
Alternate Angles (Back, Sides, Top)
OptionalSame setup as the cover photo for consistency. Avoid busy patterned rugs or bedding.
Use 3 to 5 photos for different angles. Non-square images display uncropped in the gallery viewer, so 4:3 works fine here.
Working Condition Photo
OptionalAny clean background. Screens must be readable without heavy glare.
For electronics and appliances: show the device powered on, the settings or about screen, battery health, or the odometer for vehicles. Cuts down 'does it work?' messages and lowball offers.
Rejection Reasons
Hard Reject
Item violates Commerce Policies
Animals, weapons and ammo, alcohol, tobacco and vapes, prescription drugs, supplements, medical devices, recalled products, and adult items are banned, and the image classifier catches many of them automatically. Check the Commerce Policies list before shooting, because there is no workaround for a prohibited item.
Prohibited items visible in the background
A gun safe with a rifle inside, a wine bottle on the counter, or a pill organizer in frame can get a listing for a totally unrelated item removed. Clear the background or crop tight before you upload.
Photo doesn't show a physical item for sale
Memes, screenshots, 'ISO' or wanted posts, lost pet notices, and news images are removed as not being real listings. Every listing needs a photo of the actual item you are selling.
Before-and-after or body-image photos
Weight loss, skincare, and cosmetic before-and-after shots break Facebook's commerce and ad standards and are removed. Show the product itself, not results on a person.
Counterfeit or IP-infringing images
Replica designer goods, or images lifted from a brand's site or another seller's listing, trigger IP reports and takedowns, and repeat strikes can lock your Marketplace access. Shoot your own photos and never list replicas.
Nudity or sexually suggestive content
This includes lingerie or swimwear modeled on a person in revealing poses. Shoot clothing flat-lay or on a hanger or mannequin to stay clear of it.
Duplicate listings with identical photos
Posting the same item several times, or reposting without deleting the original, is treated as spam and can get listings removed. Edit and renew the existing listing instead of creating a new one.
Catalog image below 500x500 or a placeholder
Commerce Manager rejects catalog items with undersized images, broken image URLs, or generic 'no image' graphics. Export at 1024x1024 or larger and confirm the image URL is publicly accessible.
Warning
Contact info or external links in the image
Phone numbers, emails, Cash App or Venmo handles, and website URLs printed on photos can be flagged as steering buyers off-platform, and they attract scammers. Keep communication in Messenger.
Stock or manufacturer photos for used items
These aren't always removed, but they can trip the misleading-listing review and buyers often skip them as likely scams. Use the stock image as a later photo at most, after real photos of your unit.
Heavy text overlays or price banners on the cover
Text-heavy covers reduce feed distribution and look like dropshipping spam. Put price, size, and condition in the listing fields where they are searchable.
Blurry, dark, or heavily filtered photos
These rarely get removed, but they hurt click-through and prompt 'not as described' complaints. Shoot in daylight, tap to focus, and skip beauty filters that change colors.
Optimization Tips
- 01
Frame the cover photo for a square crop even if you shoot in 4:3. The feed grid center-crops, so tall items like lamps and floor mirrors lose their top and bottom unless you step back and leave space.
- 02
Shoot near a window between mid-morning and mid-afternoon with overhead lights off. Mixing warm bulbs with daylight gives a muddy color cast that phone auto white balance can't fix, and it makes wood furniture look orange.
- 03
Wipe everything down before shooting. Dust on black electronics and pet hair on upholstery show up at full zoom, and buyers use them to negotiate down.
- 04
Use every photo slot for anything over about $100. Listings with more real photos get fewer 'is this available' tire-kickers and more serious messages, because buyers already have their answers.
- 05
Order photos the way a buyer inspects in person: front, back, sides, close-ups of wear, labels, then the item working. Put flaws in photos 3 to 5, not last, so nobody can claim they missed them.
- 06
For furniture, put a tape measure across the widest point in one photo. It answers the most common question and prevents no-shows from people who find out at pickup that it won't fit their car.
- 07
Before shooting at home, check reflections and backgrounds for your house number, mail, car plates, kids' photos, and anything valuable. Marketplace photos get saved and shared well beyond your local area.
- 08
Turn off portrait mode for product shots. The fake blur often eats the edges of the item and makes chair legs or cables look warped.
- 09
For clothing, lay items flat on a plain bedsheet or hang them on a door with a wooden hanger, and add a close-up of the size and fabric tag. Wrinkled items on a bed sell noticeably slower, so a quick steam pays off.
- 10
If a listing goes stale after a week, swap the cover photo to a different angle or better light instead of only dropping the price. A new first image often gets it seen again by people who scrolled past it.
- 11
For electronics, show the screen powered on with the settings or about page visible, plus a battery health screenshot for phones and laptops. That single photo justifies a higher asking price.
- 12
If you sell new inventory through a catalog, keep a separate white-background 1024x1024 set for Commerce Manager and use more natural, lived-in shots for individual listings. Local buyers on Marketplace tend to trust real-looking photos over polished studio work.
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